Julia Wai-Yin So, Ph.D.

Vice President
Business Development

Julia Wai-Yin SoThe Principal of So GarcÃa Associates, Dr. Julia Wai-Yin So has been speaking to national audiences on diversity & inclusion, leadership & change, and Asian & Latino cultures since 1995. With decades of international experience working with people from culturally diverse backgrounds while living in Hong Kong, Japan and Ecuador, she is an expert on UNRAVELling the Three Cs to debunk certain cultural communication codes that one uses or presenting the Asian/Latino Parallels about the similarities of the
two fastest growing ethnic minority groups in the US. Her other professional background includes diversity training, strategic planning, research and data analysis, and program evaluation.

While living in Dallas Texas, Dr. So had successfully managed a $30-million scholarship program for the Dallas County ommunity College District. A compassionate volunteer, she had served as chairman of the Greater Dallas Asian American Chamber of Commerce and president of North Texas Chapter of the Texas Diversity Council. Some of her recent public recognition include the 2006 National Institutional Excellence Award of the National Organization of Chinese Americans, the 2007 Distinguished Alumni Award of the Tarrant County College in Fort Worth, and the 2008 Civil Servant Award of the Asian American Citizens Council in Dallas.

Certified in non-profit management, Dr. So received her B.A. and M.A. in Sociology from the University of Texas at Arlington, and Ph.D. in Public Policy and Political Economy from the University of Texas at Dallas. She resides in Albuquerque, New Mexico, and serves as president-elect of the National Speakers Association of New Mexico.